Frequently Asked Questions
What’s the difference between a Campaign Playbook and a White Label Pitch Deck?
So glad you asked. A Campaign Playbook is an agency-grade, off the shelf campaign idea, delivered to you in a PDF. The Campaign Playbook is jam-packed with information and ideas, so you can adapt the idea for your brand and run your own campaign.
A White Label Pitch Deck is the Campaign Playbook, but better. It’s a fully customisable version of the same concept, which you can edit in Canva, making it perfect for marketing professionals who plan to pitch the campaign idea. Just drag and drop your branding, fill in all the blanks (don’t worry, we have prompts to guide you through it) and you’ll be ready to pitch.
If anyone can buy the Campaign Playbooks or White Label Pitch Decks, won’t everyone’s campaigns be the same?
Think of the creative ideas in the Campaign Playbooks and White Label Pitch Decks as a launching pad. We’ll give you the concept and guidance on how to roll out the campaign for your own brand or your client. But just like snowflakes, no two brands will use the same idea in the same way, and you’ll end up with completely original campaigns.
White Label Pitch Decks are also completely customisable products, and you can use it multiple times and edit it accordingly, whether it’s for yourself or for multiple clients, and still all run completely unique campaigns.
How do I know the creative concepts are any good?
The creative concepts in the Campaign Playbooks were devised by leading creative thinkers. Our strategists have all had successful careers devising creative campaigns on behalf of business and government, getting paid top dollar for our creative strategies and creative
Tactical Masterclass general questions
When does enrolment close?
Enrolment for all classes closes 18th of October, or once the class has reached capacity, whichever comes first. Enrolments will open again in January for the February intake.
I'm having trouble deciding which Tactical Masterclass I need, can you help?
We've got you covered. Contact us here and we will be in touch within 24 hours for a 1-on-1 chat.
How can I be sure I will receive value from the Tactical Masterclass?
Every single Tactical Masterclass is developed and run by accomplished and talented marketing strategists who have decades' of experience. If ever there was someone qualified to teach you the practical know-how of running your own marketing - it's this team right here.
But don't take our word for it, read what our past students have to say.
What do I do if I need support?
Reach out. This is not one of those courses that's pre-recorded - we are with you every step of the way.
Tactical Masterclass logistics
How much time will the Tactical Masterclass take?
We realise you are running a business while completing your Tactical Masterclass, so the course is not designed to be all-consuming. The contact time with your strategist is 1 hour per week, but you will also build a marketing campaign in your own time.
To get the most out of it, we advise you to set aside an additional 4 hours per week for self-directed campaign development.
When will I receive my course materials?
The introduction workbook will arrive in your inbox immediately after you enrol. The rest of your course materials will be distributed throughout the 6-week Tactical Masterclass. Then, all of the materials will be yours for life.
How do the virtual classrooms work?
Our real-time classroom sessions are run via Google Meet and each session runs for a maximum of 60 minutes.
When do I receive my timetable?
You will receive your class schedule at least 7 days prior to commencement of your Tactical Masterclass. If you sign up in the week before the Tactical Masterclass starts, you will receive it within 24 hours of purchase.
What if something comes up and I can't make a class?
If you know you are going to miss a class, make sure you contact your strategist in advance to arrange a make-up. Video recordings are also published from all the virtual classrooms so you can review them at your convenience.
Will I get feedback on my work during the Tactical Masterclass?
Abso-blooming-lutely. If you do the work, your strategist will review it and provide individual feedback.
Will there be plenty of real-life examples to illustrate the lessons?
You better believe it. All of our strategists are fully-fledged marketing nerds who read marketing case studies like they're bedtime stories. You can expect a tonne of relevant examples and real-life learnings.
Will I get lifetime access to the Tactical Masterclass?
Yes, and no. Copies of the class materials are yours for life, and you will also have access to your Masterclass dashboard for up to 2 weeks post-completion.
Because marketing evolves every day, so do our classes. You will receive the opportunity to buy a lifetime membership which offers a number of perks, including ongoing access to updates relevant to your Tactical Masterclass.
Tactical Masterclass suitability
I have a pretty good handle on the basics, is the Tactical Masterclass range just for beginners?
Most of the courses are for all levels and a few are intermediate. We keep our class sizes to just a handful of participants so that your strategist can tailor the learnings to each person's needs.
I'm uncomfortable with coming across salesy or sleazy - Will the Tactical Masterclass teach me to be pushy?
No way, Josè. Idiello wholeheartedly believes in an inbound approach to marketing. We want your customers to be attracted to your brand through value creation and tailored experiences, not manipulation. Everything we teach is socially-responsible, ethical and non-sleazy.
Will this work for me if I'm doing it for someone else's business, or does it have to be my own brand?
It works for both. Around 40% of our customers are other marketers who manage marketing on behalf of clients. Even the professionals aren't expected to be experts in all facets of practical marketing, so we're always keen to help you upskill and improve your client offering.
What if I am just starting out and still have, like, zero website visitors or email subscribers - Will I still see results?
Indeed. We'll be teaching you the skills required to get out of that zone and propel your brand forward. You will learn the fundamentals of purpose-driven and compelling marketing, plus practical skills that you can apply to any brand; no matter your stage of business. As a matter of fact, we even run a Tactical Masterclass on grassroots marketing which has been developed especially for start-ups.
I definitely need the help but I'm too busy to commit to a Tactical Masterclass - Can I just hire you guys to do my marketing?
No can do'sville, babydoll. We aren't a traditional marketing agency. We've all spent many years on that side of the line and realised it's just not accessible for smaller brands. These days, we prefer to throw our time into teaching our customers the skills they need to roll out their own marketing projects, and support them from the (virtual) sidelines.
You'll thank us. This will save you a bunch of money and time in the future. If you still feel you are too busy to drive your own marketing, we have some tips and freebies in our resources page.
While we no longer implement marketing campaigns on behalf of clients, we do still create bespoke campaign concepts for government, not-for-profit's and social enterprises. An original Idiello campaign starts from $5000 AUD. If you fit this description, let's talk.
Alternatives and comparisons
I'm looking at marketing courses from a few different organisations right now. What makes yours different?
Everything. We don't mean to toot our own horn, but what Idiello offers is unique. There are loads of a dime-a-dozen courses out there which will teach you the theoretical stuff for marketing, but there aren't many that will teach you the practical stuff you need to know when trying to drive your own marketing.
This course is a blend of knowledge, accountability and tactical training. This is NOT a templated, pre-recorded online course, and all your classroom sessions are in real-time, with an expert strategist.
We also keep our class numbers super small so that you have the opportunity to form better connections, and to make sure you get full support from your strategist, whilst receiving a tailored learning experience.
How do you differ from content creator platforms?
We offer a lot more than just content marketing ideas. That's because there is a lot more to marketing than the bubble your social media profiles occupy. Each Tactical Masterclass focuses on a different marketing method; relationship marketing, experiential and activations, PR, referral marketing, integrated campaigns, grassroots marketing, collaborations, purpose-driven content marketing and lead generation.
Will taking this course eliminate the need to hire a professional marketer?
You will have hired a marketing professional - that's us! Our intention with Idiello is that you up-skill so that you don't have to rely on outsourcing everything, and by the end of your Tactical Masterclass, you will feel confident running your own marketing campaign.
As each masterclass is focused on a different marketing technique, you might find that, as you grow, you want to outsource to a professional who specialises in a different kind of marketing tactic. Or perhaps you'll come back to up-skill in an alternative Tactical Masterclass!
I'm so busy and I'm not creative. Should I just take this money and delegate to a pro instead?
You know that old proverb - give a man a fish and you feed him for a day, teach a man to fish and you feed him for a lifetime?
If you're like most entrepreneurs, you still need to write newsletters and blog posts, sell products, run paid promotions, generate leads and referrals and run your own events... you could save hundreds or thousands of dollars by learning how to drive this yourself instead of outsourcing - and do it a lot better than anyone else could.
Payment and discounts
How do you charge?
We offer two payment options for a Tactical Masterclass. You can elect to pay for your course across 6 x weekly instalments, or you can pay upfront and receive a 10% discount.
Do you have any discounts or scholarships available?
We consider hardship enquiries on a case by case basis. Feel free to contact us to discuss.
Can I cancel and receive a refund after purchase?
As it's not really possible to 'return' your class materials or learnings, we cannot offer refunds. However, we are very understanding. If extenuating circumstances have rendered you unable to complete the course, we can discuss transferring you to another one later in the year or to a different Tactical Masterclass. It is best to contact us to discuss.
Can you do team discounts?
We sure can. If you are hoping to book out a Tactical Masterclass for your entire team, please contact us to discuss.
You check out our full Terms and Conditions here.