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Free advice to help inspire purpose-driven creative marketing.

Facebook Group: Idiello Creative Marketing Lab


How to use the group:

We are super proud of the lil’ community we have built over at the Idiello Creative Marketing Lab; Idiello’s...

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Idiello Original Track

Ok so we know Tay Tay released her surprise new album Folklore the other day, sending fans worldwide into absolute meltdown, but we’ve got...

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Owned, Paid & Earned Media Channels

By Mia Fileman

What are they? And why the heck do you need all three in your marketing mix?

Each of them plays an important role and come together...

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Why You Should Create Evergreen Content

Have you heard this term?

It refers to content that is always relevant, and not immediately dated.

Like evergreen trees which don’t shed...

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The Creative Mind

“Contemporary research demonstrates that 46% of the time, the tested population are not focused on what they are doing. ”
...
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Lack of Family & Friend Support in Business, The Sad Reality

I want to shed light on something that happens much more than it should: family and friends not supporting you in business.

The more business...

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Brand Personality: The 12 Archetypes

In 1919, a young man named Carl Jung first introduced the term ‘archetype’, and 100 years later, marketers like me are still writing...

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Do's and Don'ts for marketing during a global pandemic

Do's

You should absolutely be marketing your brand during this time. Your business needs to survive, our economy depends on it. Actively promoting...

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Event Sponsorship and Small Business

Is event sponsorship a winning marketing strategy for small business?

By sponsorship we mean “the acquisition of rights to affiliate or...

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Major feature release

FEATURE RELEASE, AUGUST 2020 


 

So things have been a little crazy here of late.

While we’ve been all cool, calm and collected on...

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