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Marketing ideas for small business

Attack of The Clones

As featured in Digital Drum

Prepare yourself for a bit of a rant. I am sick and tired of those sponsored Facebook ads from “public...

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How to Run a User-Generated Content (UGC) Marketing Campaign

In case you're not up to date with our daily marketing prompts from the 5-day Sprint challenge, one of our prompts this week was...

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Facebook Group: For the love of marketing


How to use the group:

We are super proud of the lil’ community we have built over at the For the love of marketing; Idiello’s private...

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Owned, Paid & Earned Media Channels

By Mia Fileman

What are they? And why the heck do you need all three in your marketing mix?

Each of them plays an important role and come together...

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Why You Should Create Evergreen Content

Have you heard this term?

It refers to content that is always relevant, and not immediately dated.

Like evergreen trees which don’t shed...

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The Creative Mind

“Contemporary research demonstrates that 46% of the time, the tested population are not focused on what they are doing. ”
...
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Lack of Family & Friend Support in Business, The Sad Reality

I want to shed light on something that happens much more than it should: family and friends not supporting you in business.

The more business...

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Brand Personality: The 12 Archetypes

In 1919, a young man named Carl Jung first introduced the term ‘archetype’, and 100 years later, marketers like me are still writing...

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Do's and Don'ts for marketing during a global pandemic

Do's

You should absolutely be marketing your brand during this time. Your business needs to survive, our economy depends on it. Actively promoting...

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Event Sponsorship and Small Business

Is event sponsorship a winning marketing strategy for small business?

By sponsorship we mean “the acquisition of rights to affiliate or...

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