Each of them plays an important role and come together as part of your marketing arsenal.
Balancing paid, earned and owned channels should be part of your marketing strategy to enhance your exposure and build authority.
social media accounts
Social media ads
Owned media gives you great brand control but its hard to scale and it takes a while to build traction organically, so for generating awareness and reach around your brand, we look to paid channels.
Paid channels can get expensive, especially when you’re starting out. They also doesn’t speak to your credibility or authority, so that’s where earned channels step up for the consideration phase of the buyer’s journey.
As your customers arrive at the evaluation stage of the journey, your website and email list may come into play which are owned channels, and when we want to put an offer out there, paid channels are great at converting quickly.
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