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Marketing ideas for small business

Attack of The Clones

As featured in Digital Drum

Prepare yourself for a bit of a rant. I am sick and tired of those sponsored Facebook ads from “public...

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The Wellness Trifecta

Sleep. Meditation. Exercise.

I referred to this a few times last year but wanted to explain my Wellness Trifecta as fellow entrepreneurs set...

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Using a Personal Brand to Market Your Product on Social Media

Someone asked me a really fantastic question earlier this week about using a personal brand to market a product on social media and had so much...

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Work From Home Tips

Hearing "mum, you don't go to work" from Master 4.5 years peeves me off so I nip that in the butt tout suite and set the record straight. Well as...

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The Process of the Rose

Has anyone ever told you to take it easy when you didn’t want to? To slow down? To just stop... breathe the moment in... smell the roses?

...
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Going Native

What the hell does it mean when a brand “goes native”?

It means they’ve gotten over themselves and realised people don’t...

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"I'm Just too Busy Right Now, but Soon"

“I need to get through this busy period first”

“I just need to finish this project”

“In a few weeks things will have...

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Working in Creative Strategy for an Agency is Heartbreaking

Working in creative strategy for an agency is heartbreaking. For starters, it’s not cheap to hire a team to develop campaign concepts for...

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Stationary Will Always be Queen and Here’s Why

Mia and I both cut our teeth working for stationery brands (Mia with BIC France and I with OfficeMax Australia), and other than the approximate...

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The Mystique of Marketing

The mystique of marketing, Mad Men style.

The 60s and 70s, when creative concepts were born over Martinis and Old Fashions, every-day products...

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