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Marketing ideas for small business

Owned, Paid & Earned Media Channels

By Mia Fileman

What are they? And why the heck do you need all three in your marketing mix?

Each of them plays an important role and come together...

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Why You Should Create Evergreen Content

Have you heard this term?

It refers to content that is always relevant, and not immediately dated.

Like evergreen trees which don’t shed...

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Attack of The Clones

As featured in Digital Drum

Prepare yourself for a bit of a rant. I am sick and tired of those sponsored Facebook ads from “public...

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How to Run a User-Generated Content (UGC) Marketing Campaign

In case you're not up to date with our daily marketing prompts from the Ultimate-30 DIY challenge, one of our prompts this week was focused on...

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5 reasons you don’t need to panic about posting daily

For a while now, self-titled “gurus” have stressed the necessity for posting twice a day, every day, or say “bye-bye” to...

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