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Marketing ideas for small business

Why You Should Create Evergreen Content

Have you heard this term?

It refers to content that is always relevant, and not immediately dated.

Like evergreen trees which don’t shed...

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The Creative Mind

“Contemporary research demonstrates that 46% of the time, the tested population are not focused on what they are doing. ”
...
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Using a Personal Brand to Market Your Product on Social Media

Someone asked me a really fantastic question earlier this week about using a personal brand to market a product on social media and had so much...

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Working in Creative Strategy for an Agency is Heartbreaking

Working in creative strategy for an agency is heartbreaking. For starters, it’s not cheap to hire a team to develop campaign concepts for...

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Stationary Will Always be Queen and Here’s Why

Mia and I both cut our teeth working for stationery brands (Mia with BIC France and I with OfficeMax Australia), and other than the approximate...

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The Mystique of Marketing

The mystique of marketing, Mad Men style.

The 60s and 70s, when creative concepts were born over Martinis and Old Fashions, every-day products...

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How to Run a User-Generated Content (UGC) Marketing Campaign

In case you're not up to date with our daily marketing prompts from the Ultimate-30 DIY challenge, one of our prompts this week was focused on...

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