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Marketing ideas for small business

Owned, Paid & Earned Media Channels

By Mia Fileman

What are they? And why the heck do you need all three in your marketing mix?

Each of them plays an important role and come together...

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Using a Personal Brand to Market Your Product on Social Media

Someone asked me a really fantastic question earlier this week about using a personal brand to market a product on social media and had so much...

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Stationary Will Always be Queen and Here’s Why

Mia and I both cut our teeth working for stationery brands (Mia with BIC France and I with OfficeMax Australia), and other than the approximate...

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How to Run a User-Generated Content (UGC) Marketing Campaign

In case you're not up to date with our daily marketing prompts from the Ultimate-30 DIY challenge, one of our prompts this week was focused on...

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