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Marketing ideas for small business

Why You Should Create Evergreen Content

Have you heard this term?

It refers to content that is always relevant, and not immediately dated.

Like evergreen trees which don’t shed...

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Lack of Family & Friend Support in Business, The Sad Reality

I want to shed light on something that happens much more than it should: family and friends not supporting you in business.

The more business...

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The Wellness Trifecta

Sleep. Meditation. Exercise.

I referred to this a few times last year but wanted to explain my Wellness Trifecta as fellow entrepreneurs set...

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Using a Personal Brand to Market Your Product on Social Media

Someone asked me a really fantastic question earlier this week about using a personal brand to market a product on social media and had so much...

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The Process of the Rose

Has anyone ever told you to take it easy when you didn’t want to? To slow down? To just stop... breathe the moment in... smell the roses?

...
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"I'm Just too Busy Right Now, but Soon"

“I need to get through this busy period first”

“I just need to finish this project”

“In a few weeks things will have...

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Working in Creative Strategy for an Agency is Heartbreaking

Working in creative strategy for an agency is heartbreaking. For starters, it’s not cheap to hire a team to develop campaign concepts for...

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Stationary Will Always be Queen and Here’s Why

Mia and I both cut our teeth working for stationery brands (Mia with BIC France and I with OfficeMax Australia), and other than the approximate...

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12 Techniques to Help With Creative Block

Read time: 5 min

#1 SPEND TIME IN NATURE

When I’m trying to juggle time sensitive tasks for Idiello and motherhood I tend...

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