Blog
Marketing ideas for small business
Idiello Original Track
Ok so we know Tay Tay released her surprise new album Folklore the other day, sending fans worldwide into absolute meltdown, but we’ve got...
Owned, Paid & Earned Media Channels
What are they? And why the heck do you need all three in your marketing mix?
Each of them plays an important role and come together...
Why You Should Create Evergreen Content
Have you heard this term?
It refers to content that is always relevant, and not immediately dated.
Like evergreen trees which don’t shed...
Do's and Don'ts for marketing during a global pandemic
Do's
You should absolutely be marketing your brand during this time. Your business needs to survive, our economy depends on it. Actively promoting...
Event Sponsorship and Small Business
Is event sponsorship a winning marketing strategy for small business?
By sponsorship we mean “the acquisition of rights to affiliate or...
Attack of The Clones
As featured in Digital Drum
Prepare yourself for a bit of a rant. I am sick and tired of those sponsored Facebook ads from “public...
Using a Personal Brand to Market Your Product on Social Media
Someone asked me a really fantastic question earlier this week about using a personal brand to market a product on social media and had so much...
Going Native
What the hell does it mean when a brand “goes native”?
It means they’ve gotten over themselves and realised people don’t...
Stationary Will Always be Queen and Here’s Why
Mia and I both cut our teeth working for stationery brands (Mia with BIC France and I with OfficeMax Australia), and other than the approximate...
The Mystique of Marketing
The mystique of marketing, Mad Men style.
The 60s and 70s, when creative concepts were born over Martinis and Old Fashions, every-day products...
