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Marketing ideas for small business

Facebook Group: Idiello Creative Marketing Lab


How to use the group:

We are super proud of the lil’ community we have built over at the Idiello Creative Marketing Lab; Idiello’s...

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Idiello Original Track

Ok so we know Tay Tay released her surprise new album Folklore the other day, sending fans worldwide into absolute meltdown, but we’ve got...

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Owned, Paid & Earned Media Channels

By Mia Fileman

What are they? And why the heck do you need all three in your marketing mix?

Each of them plays an important role and come together...

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Why You Should Create Evergreen Content

Have you heard this term?

It refers to content that is always relevant, and not immediately dated.

Like evergreen trees which don’t shed...

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Do's and Don'ts for marketing during a global pandemic

Do's

You should absolutely be marketing your brand during this time. Your business needs to survive, our economy depends on it. Actively promoting...

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Event Sponsorship and Small Business

Is event sponsorship a winning marketing strategy for small business?

By sponsorship we mean “the acquisition of rights to affiliate or...

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Attack of The Clones

As featured in Digital Drum

Prepare yourself for a bit of a rant. I am sick and tired of those sponsored Facebook ads from “public...

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Using a Personal Brand to Market Your Product on Social Media

Someone asked me a really fantastic question earlier this week about using a personal brand to market a product on social media and had so much...

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Going Native

What the hell does it mean when a brand “goes native”?

It means they’ve gotten over themselves and realised people don’t...

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Stationary Will Always be Queen and Here’s Why

Mia and I both cut our teeth working for stationery brands (Mia with BIC France and I with OfficeMax Australia), and other than the approximate...

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