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Marketing ideas for small business

Facebook Group: Idiello Creative Marketing Lab


How to use the group:

We are super proud of the lil’ community we have built over at the Idiello Creative Marketing Lab; Idiello’s...

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Owned, Paid & Earned Media Channels

By Mia Fileman

What are they? And why the heck do you need all three in your marketing mix?

Each of them plays an important role and come together...

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Why You Should Create Evergreen Content

Have you heard this term?

It refers to content that is always relevant, and not immediately dated.

Like evergreen trees which don’t shed...

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The Creative Mind

“Contemporary research demonstrates that 46% of the time, the tested population are not focused on what they are doing. ”
...
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Attack of The Clones

As featured in Digital Drum

Prepare yourself for a bit of a rant. I am sick and tired of those sponsored Facebook ads from “public...

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Using a Personal Brand to Market Your Product on Social Media

Someone asked me a really fantastic question earlier this week about using a personal brand to market a product on social media and had so much...

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How to Create a Moodboard in 30 Seconds

 So, I use moodboards for two things...

  1. Brainstorming - If I’m trying construct a campaign concept that needs to hit a particular...

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How to Run a User-Generated Content (UGC) Marketing Campaign

In case you're not up to date with our daily marketing prompts from the Ultimate-30 DIY challenge, one of our prompts this week was focused on...

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5 reasons you don’t need to panic about posting daily

For a while now, self-titled “gurus” have stressed the necessity for posting twice a day, every day, or say “bye-bye” to...

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