The Ritual

The Ritual


This Idea Kit explores the concept of injecting ceremony into your product or service beyond its practical utility. By deliberately creating a symbolic activity, sequence or repeated behaviour linked to your product, you’re introducing heightened involvement, habit creation, more interest and greater pleasure. This ready-made creative marketing kit includes a step-by-step guide and a variety of tools to help you perfect The Ritual for your brand marketing.

Purchase Idea Kit

Fast facts

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This Idea Kit contains

  • 24 page creative idea booklet (available as e-reader and PDF download)

  • Step-by-step implementation guide

  • 2 x case studies

  • 1 x downloadable resource
    + Brainstorm Map

  • 1 x digital resource
    + Sample consumer survey

  • 1 x article
    + “How to craft good survey questions”

  • 4 x pro-tips

  • 1 x single-brand license*

Swipe through an interactive sneak peek :


Get more. Pay Less.

Subscribe to receive 2 x hand-picked kits every month for only $79
(save over 20% )

As a subscriber you get lots of sweet perks including;

  • Idea Kits delivered straight to your inbox twice per month

  • Editable brand profile so the best Idea Kits are picked to suit your needs

  • Individual Idea Kits start at $49 each, you pay $79 for two (save over 20%)

  • 1-on-1 consultations with a Creative Strategist to help you get the most out of Idiello

  • Access to an exclusive Idiello Crowd Facebook group for advice and peer support


This Idea Kit will be available in Agency edition shortly

Do you manage more than one brand or need a multi-use license?
Want advanced tools and resources?