Mad Men showed us that great marketing should start with a big idea.
The golden era of advertising saw the birth of campaigns like 'Think Small' by Volkswagen and 'Got Milk?'. Ads that are forever imprinted in our psyches, driven by one big idea.
A big idea doesn't mean a big budget or even a big campaign. It's not the size that matters, but the power of the underlying idea. Every successful marketing campaign is built on a big idea.
The campaigns of the Mad Men era were not only clever and creative, they were seamless. It was the combination of language and design, of every brand interaction meeting this "big idea" that made them memorable.
When you create seamless experiences, where every element of your brand is working in harmony, there is a multiplier effect. And that's the beauty of marketing campaigns.Learn how to create your own campaigns
Learn by doing
Nobody can grow muscles by watching other people exercise. This 6-week masterclass is a hands-on, action orientated approach to campaign marketing that you will master through application.
Learn from doers
Campaign Masterclass is taught by an expert marketer alongside her suite of guest strategists. Not only have they all spent decades running campaigns, but they still apply their marketing methods every day.
Learn with others
Everything is better when shared. Solve challenges through peer discussion and make valuable new business connections during live, weekly classroom sessions with just a handful of Masterclass participants.
In this program, you will learn how to turn your big idea into an integrated marketing campaign for your small business.
Past students have used this program to:
✔️Generate brand awareness campaigns that cut through the noise and make a splash.
✔️Create a successful launch campaign for new programs, courses, memberships and offers.
✔️Design a lead generation campaign that drives quality leads.
✔️Launch a referral marketing program that drives conversions.
I did the Campaign Masterclass and it completely changed the way we market our business. Mia took the time to genuinely get to know our business and our ideal customer then taught us how to create cohesive marketing campaigns to get maximum bang for our marketing buck! She held our hand through our first campaign and gave us buckets of ideas to keep us busy after the course.
The content is interesting and relevant, demystifying marketing concepts and making them achievable on even for the smallest of budgets.
- Steph, MontiiCo
I really found a community at Idiello, an ecosystem that I could engross my inner marketing nerd in and come out feeling accomplished. Their campaign marketing course was definitely an eye-opener- the value was unreal! Loved learning and implementing an integrated approach to marketing that I now use within all of my campaigns! The course may say 6 weeks...but it's jam-packed if you're willing to engage within the groups and guest experiences. Definitely would recommend it!
- Nataleigh, The Virtual Fairy Godmother
I just completed my first campaign with Idiello and WOW I am so impressed!
I knew these wonderful ladies knew their stuff, but I didn't know just how much value they would put into their campaigns. The live classrooms were nothing like I had experienced in any other training before, and the face-to-face discussions we were able to have in these classroom sessions meant everything was clear, and we could get real-time feedback for our campaign.
Mia was an incredible teacher, and I can't wait to do my next campaign!
- Chelsea, Blossom Media
Over 6 weeks you will create your own marketing campaign ready for launch.
Online course dashboard for flexible learning
Weekly live interactive classrooms led by Mia
7 x class workbooks to download
Custom worksheets and editable templates
Weekly drop-in sessions and email access to your strategist throughout the program
Bonus sessions with guest strategists
Enrolments open for May 2021
3 monthly payments of $660 AUD. Or pay upfront and save 10%.
Prices are inclusive of GST for Australian residents.
Here's what we will cover during the 6 week Campaign Masterclass
Introduction: Setting the stage for your campaign
Week 1: Becoming a customer fanatic & deep insights
Week 2: Designing your campaign
Week 3: Channels & planning
Week 4: Creative identity
Week 5: Launching with success
Week 6: The wrap up
Guest strategist line up
Chief Marketing Officer
Having held senior marketing roles for brands such as cosmetics powerhouse Maybelline, as well as global icon Barbie, Lauren’s experience in marketing to females across the Asia Pacific region, is second-to-none.
Publicist and PR mentor
Odette is a strategic storyteller with a passion for helping businesses share their own stories. What Odette enjoys most, is sharing what she has learned throughout her career with small business owners so that they can pitch their own story to media outlets.
Spotify Australia NZ
Bella’s take on digital marketing is to work smarter, not harder. As Spotify Ad Studios ANZ Market Lead, Bella works with some of Australia’s biggest brands to newest start-ups in achieving their marketing goals and will teach you how you can, too.