Mad Men showed us that great marketing should start with a big idea.
The golden era of advertising saw the birth of campaigns like 'Think Small' by Volkswagen and 'Got Milk?'. Ads that are forever imprinted in our psyches.
These campaigns were not only clever and creative, they were seamless. It was the combination of language and design, of every brand interaction meeting this "big idea" that made them memorable.
When you create seamless experiences, where every element of your brand is working in harmony, there is a multiplier effect.
This is what helps you punch above your weight and create something your customers will never forget.
Learn by doing
Nobody can grow muscles by watching other people exercise. This 6-week masterclass is a hands-on, action orientated approach to campaign marketing that you will master through application.
Learn from doers
Campaign Masterclass is taught by an expert marketer alongside her suite of guest strategists. Not only have they all spent decades running campaigns, but they still apply their marketing methods every day.
Learn with others
Everything is better when shared. Solve challenges through peer discussion and make valuable new business connections during live, weekly classroom sessions with just a handful of Masterclass participants.
Over 6 weeks you will create your own marketing campaign ready for launch.
Online course dashboard for flexible learning
Weekly live interactive classrooms led by Mia
7 x class workbooks to download
Custom worksheets and editable templates
Weekly drop-in sessions and email access to your strategist throughout the program
Bonus sessions with guest strategists
Early Bird Offer
3 x payments of $550
Save 20% when you enrol today for the May intake.
Offer valid through to March 15, 2021, or while spaces remain.
Here's what you will cover during the 6 week Campaign Masterclass
Week 1: Integrated Marketing Communications
Week 2: The Big Idea
Week 3: Planning
Week 4: Production
Week 5: PR & Workshop
Week 6: The Wrap Up
Guest strategist line up
Chief Marketing Officer
Having held senior marketing roles for brands such as cosmetics powerhouse Maybelline, as well as global icon Barbie, Lauren’s experience in marketing to females across the Asia Pacific region, is second-to-none.
Social Media & Paid Ads Specialist
Nicole is the founder and Director of Soqual, an award-winning social media agency. During the Campaign Masterclass, Nicole will deliver a guest strategist session on Facebook and Instagram advertising.
Publicist and PR mentor
Odette is a strategic storyteller with a passion for helping businesses share their own stories. What Odette enjoys most, is sharing what she has learned throughout her career with small business owners so that they can pitch their own story to media outlets.
Steph from MontiiCo on the Campaign Masterclass experience.
Frequently asked questions
How do the virtual classrooms work?
When will I receive my course materials?
How long are the classroom sessions?
Can I cancel and receive a refund after purchase?
Recently I completed the Idiello Campaign Marketing Masterclass. Yes, it was incredibly valuable, yes I learnt a lot, yes Mia and Alana are VERY generous with their time, but the surprise bonus for me was the amount of fun I had while doing it! It was so fun connecting, chatting, laughing along with everyone in the course each week. As a solo business owner I underestimated the value of this support.... I came out of this course with a whole lot more than I was expecting. If you're sitting on the fence about doing the Idiello course, don't! It's a beauty.
- Amy, Hey Poppy
I really found a community at Idiello, an ecosystem that I could engross my inner marketing nerd in and come out feeling accomplished. Their campaign marketing course was definitely an eye-opener- the value was unreal! Loved learning and implementing an integrated approach to marketing that I now use within all of my campaigns! The course may say 6 weeks...but it's jam-packed if you're willing to engage within the groups and guest experiences. Definitely would recommend it!
- Nataleigh, The Virtual Fairy Godmother
I just completed my first campaign with Idiello and WOW I am so impressed!
I knew these wonderful ladies knew their stuff, but I didn't know just how much value they would put into their campaigns. The live classrooms were nothing like I had experienced in any other training before, and the face-to-face discussions we were able to have in these classroom sessions meant everything was clear, and we could get real-time feedback for our campaign.
Mia was an incredible teacher, and I can't wait to do my next campaign!
- Chelsea, Blossom Media
"I did the Campaign Masterclass with Mia and it completely changed the way we market our business!
Mia took the time to genuinely get to know our business and our ideal customer then taught us how to create cohesive marketing campaigns to get maximum bang for our marketing buck! She held our hand through our first campaign and gave us buckets of ideas to keep us busy after the course finished.
I did the course with our in house graphic designer and we both loved Mia’s classes - her content is interesting and relevant, demystifying marketing concepts and making them feel achievable on even the smallest of budgets. Her teaching style is relaxed (which we loved) and she brings along a wealth of experience that we could never afford to have access to outside of Idiello! (I especially loved the real life campaigns that we talked over throughout the masterclasses!).
If you are considering doing an Idiello masterclass - do it! It really will change the way you market your business!"
- Steph, Founder MontiiCo