Learn the A to Z of designing a powerful marketing campaign

Enrolment open for May 2021

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From big idea to execution in 6 weeks. Learn to create, plan and implement a marketing campaign that is just right for your business.

On the fence? Book in a discovery call with Mia.

Book a discovery call

Learn the A to Z of designing a powerful marketing campaign.

 

From idea to execution in 6 weeks.

Learn to create, plan and implement a marketing camapign that is just right for your business.

Enrolment open for May 2021

Get started

On the fence? Book in a discovery call with Mia.

Book a discovery call

Mad Men showed us that great marketing should start with a big idea. 

The golden era of advertising saw the birth of campaigns like 'Think Small' by Volkswagen and 'Got Milk?'. Ads that are forever imprinted in our psyches, driven by one big idea.

A big idea doesn't mean a big budget or even a big campaign. It's not the size that matters, but the power of the underlying idea. Every successful marketing campaign is built on a big idea.

The campaigns of the Mad Men era were not only clever and creative, they were seamless. It was the combination of language and design, of every brand interaction meeting this "big idea" that made them memorable.

When you create seamless experiences, where every element of your brand is working in harmony, there is a multiplier effect. And that's the beauty of marketing campaigns.

Learn how to create your own campaigns

Learn by doing

Nobody can grow muscles by watching other people exercise. This 6-week masterclass is a hands-on, action orientated approach to campaign marketing that you will master through application.

Learn from doers

Campaign Masterclass is taught by an expert marketer alongside her suite of guest strategists. Not only have they all spent decades running campaigns, but they still apply their marketing methods every day.

Learn with others

Everything is better when shared. Solve challenges through peer discussion and make valuable new business connections during live, weekly classroom sessions with just a handful of Masterclass participants.

In this program, you will learn how to turn your big idea into an integrated marketing campaign for your small business.

 

Past students have used this program to:

✔️Generate brand awareness campaigns that cut through the noise and make a splash.

✔️Create a successful launch campaign for new programs, courses, memberships and offers.

✔️Design a lead generation campaign that drives quality leads. 

✔️Launch a referral marketing program that drives conversions.

Referral campaign by MontiiCo

Learn how to run marketing campaigns that cut through the noise.

Over 6 weeks, widely published Creative Strategist Mia Fileman will teach you the A to Z of creating, planning and implementing your own integrated marketing campaign.

Enrolments open for Feb 2021

I did the Campaign Masterclass and it completely changed the way we market our business. Mia took the time to genuinely get to know our business and our ideal customer then taught us how to create cohesive marketing campaigns to get maximum bang for our marketing buck! She held our hand through our first campaign and gave us buckets of ideas to keep us busy after the course.

The content is interesting and relevant, demystifying marketing concepts and making them achievable on even for the smallest of budgets.

- Steph, MontiiCo

I really found a community at Idiello, an ecosystem that I could engross my inner marketing nerd in and come out feeling accomplished. Their campaign marketing course was definitely an eye-opener- the value was unreal! Loved learning and implementing an integrated approach to marketing that I now use within all of my campaigns! The course may say 6 weeks...but it's jam-packed if you're willing to engage within the groups and guest experiences. Definitely would recommend it!

- Nataleigh, The Virtual Fairy Godmother

I just completed my first campaign with Idiello and WOW I am so impressed!
I knew these wonderful ladies knew their stuff, but I didn't know just how much value they would put into their campaigns. The live classrooms were nothing like I had experienced in any other training before, and the face-to-face discussions we were able to have in these classroom sessions meant everything was clear, and we could get real-time feedback for our campaign.
Mia was an incredible teacher, and I can't wait to do my next campaign!

- Chelsea, Blossom Media

Meet your strategist

Mia Fileman

Mia is a career marketer who has spent over two decades running marketing campaigns on behalf of business and government. Mia spent 10 years in Brand Management roles for global companies L’Oreal, BIC, Kraft, among others before moving to creative agency land as a Director.

Before Idiello, Mia ran her own marketing agency for seven years across three states, creating and implementing campaigns for her small business clients.

Mia will be guiding you through every step of this program. Enjoy weekly virtual classroom sessions and tailored support.

Meet your strategist

Mia Fileman

Mia is a career marketer who has spent over two decades running purposeful marketing campaigns on behalf of business and government. Mia spent half that time in Brand Management roles for global companies L’Oreal, Bic, Kraft, among others before moving to creative agency land as a Director.

Before Idiello, Mia ran her own marketing agency for seven years across three states, creating and implementing campaigns for her small business clients.

Mia will be guiding you through every step of this Masterclass. Enjoy weekly virtual classroom sessions and tailored 1-on-1 support.

Book in a discovery call with Mia

Over 6 weeks you will create your own marketing campaign ready for launch.

 

Online course dashboard for flexible learning


Weekly live interactive classrooms led by Mia


7 x class workbooks to download


Custom worksheets and editable templates


Weekly drop-in sessions and email access to your strategist throughout the program


Bonus sessions with guest strategists

 
Enrolments open for May 2021

3 monthly payments of $660 AUD. Or pay upfront and save 10%.

Prices are inclusive of GST for Australian residents.

Secure my spot

Masterclass Outline

Here's what we will cover during the 6 week Campaign Masterclass

Guest strategist line up

Lauren Pickering

Chief Marketing Officer

Having held senior marketing roles for brands such as cosmetics powerhouse Maybelline, as well as global icon Barbie, Lauren’s experience in marketing to females across the Asia Pacific region, is second-to-none.

Odette Barry 

Publicist and PR mentor

Odette is a strategic storyteller with a passion for helping businesses share their own stories. What Odette enjoys most, is sharing what she has learned throughout her career with small business owners so that they can pitch their own story to media outlets.

Bella Jagger 

Spotify Australia NZ

Bella’s take on digital marketing is to work smarter, not harder. As Spotify Ad Studios ANZ Market Lead, Bella works with some of Australia’s biggest brands to newest start-ups in achieving their marketing goals and will teach you how you can, too. 

Enrolment open

Enrol today for the May 2021 intake

All prices are inclusive of GST for Australian residents.
Introduction workbook delivered immediately upon enrolment. 

Monthly Payment Plan

3 payments of $660

Includes GST

  • Weekly live sessions with an experienced marketing strategist
  • Bonus guest strategist sessions
  • 7 x workbooks (yours for life)
  • Online course dashboard
  • Custom worksheets and templates
  • Email access to your strategist throughout the course
ENROL NOW
Or pay upfront and save 10%

Steph from MontiiCo on the Campaign Masterclass experience.

 

Frequently asked questions

Is it right for me?

Interested in the program but not sure if it's right for you? Book a complimentary virtual chat with Mia.

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