How to build credibility and brand exposure using earned media


This online Masterclass will teach you how to achieve publicity through unpaid mediums. Perfect for brands chasing greater reach, influence and connection, this Masterclass will help humanise your brand and build authority in your field. 

Enrol now for October 19


Earned Media
6-weeks online
Starts October 19

Earning trust has never been harder.


Social Media is brimming with “experts” who have built 6-figure businesses and who are now graciously giving away their secrets to success.  Puh-lease.

Thanks to Karen, Susan and all the other so-called experts, trust has never been harder to give, or earn.

How do customers today go about discerning real experts from spin-doctors?

Proof. Proof is essential for building credibility online.

Over 6 weeks, an expert marketing strategist will teach you how to harness the power of earned media (such as PR exposure and brand mentions) in order to establish your reputation and ultimately build trust.

Topics covered: public relations (PR), pitching, user generated content, media targeting, podcasts.

Perfect for: specialists in their field, personal brands, professional marketers, all industries.

Masterclass outline

Here's what you will cover during the 6 week masterclass

Masterclass Strategist


With 20 years experience under her belt creating and rolling out marketing campaigns, Mia Fileman has worked both as an in-house marketer for global brands like Kraft, BIC and L’Oreal, as well as a director at multiple creative marketing agencies. Mia spearheaded the 2011 Witchery White Shirt Campaign that generated over $6m in PR coverage.

Over the last 12 months Mia has secured coverage in leading local and global publications including Marketing Mag, Smart Company, Social Media Examiner and Entrepreneur's Handbook as well as multiple podcast interviews and guest speaker opportunities.

Mia will be guiding you through every step of this Tactical Masterclass. Enjoy weekly virtual classroom sessions and tailored 1-on-1 support.

Meet Our Guest Strategist


A publicist, PR mentor and founder of
Odette & Co - A micro PR agency based
out of Byron Bay.

She is a storyteller who loves nothing more than helping businesses share their stories through traditional media. Odette is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell.

Interactive Learning

Develop marketing knowledge and tactical skills through virtual classroom sessions led by your strategist, supported by a suite of tailored resources.

Social learning
Everything is better when shared. Participate in live, weekly classroom sessions alongside a handful of other students. Solve challenges together with peer discussions led by your strategist and make valuable new business connections.

Class materials
Each week, your strategist will add to your workbook with session specific materials. Yours for life, the workbooks will be full of step-by-step guides, insights and activities, along with a variety of interactive resources for planning, development and design. From video tutorials and spreadsheets, through to editable worksheets and design templates.


Secure your spot today

This Tactical Masterclass will commence October 19. Limited spaces available.

Pay weekly

$183 AUD

Total cost $1098 AUD

Pay for your Masterclass over 6 x weekly instalments of $183 AUD

Pay weekly

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$988 AUD

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Pay for your Masterclass upfront and save 10% (total saving of $110 AUD)

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Explore more classes

We have plenty more where that came from. Idiello’s Tactical Masterclass suite covers a wide range of marketing areas, including content marketing, referral programs, grassroots tactics, social media, major campaigns, experiential marketing and many more.

How it works

For brands
For professionals
Tactical Masterclass

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