Unlock marketing ideas for your next project

Start building more creative ideas straight away with our handy template, and join the guest list for our monthly Brainstorm Party.

Join the par-tay

Unlock marketing ideas for your next project

Start building more creative ideas straight away with our handy template, and join the guest list for our monthly Brainstorm Party.

Join the par-tay

Ain't no party like a Brainstorm Party

Coming up with new and interesting marketing ideas is one of the biggest hurdles you'll face as a growing marketer- especially if you're a team of one.

Join the Idiello strategists and fellow marketers for monthly brainstorming sessions. Come away inspired, energised and with your next big marketing idea. 

 

Free Brainstorm Parties held by expert strategists each month.

 

60-minute virtual power sessions


Unpack recent campaigns and tactics


Participate in rapid fire brainstorming exercises

 

Free events - limited spaces
Add your name to our monthly invite list. 

Join the invite list

How might we?

Cracking the surface can be the hardest part of ideation.

Idiello uses a range of both structured and imaginative exercises to guide idea development, however the key to driving any brainstorming exercise towards purposeful outcomes starts with the framing. 

A 'How might we?' statement is a design thinking tool which uses a very specific formula to reframe challenges and opportunities as a question. 

Why should I use a 'how might we?' statement?

  • It provides a departure point for brainstorming, fuelling your creative problem solving skills
  • It simplifies a customer need, challenge or insight into a more tangible opportunity for design
  • It removes external distractions and variables that can get you off track

You can develop your own 'How might we?' statement using the free statement builder template provided below. 

How Might We? Statement Builder

Add your details below to receive IDIELLO's "How Might We?" Statement Builder straight to your inbox.

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