How might we?
Cracking the surface can be the hardest part of ideation.
Idiello uses a range of both structured and imaginative exercises to guide idea development, however the key to driving any brainstorming exercise towards purposeful outcomes starts with the framing.
A 'How might we?' statement is a design thinking tool which uses a very specific formula to reframe challenges and opportunities as a question.
Why should I use a 'how might we?' statement?
- It provides a departure point for brainstorming, fuelling your creative problem solving skills
- It simplifies a customer need, challenge or insight into a more tangible opportunity for design
- It removes external distractions and variables that can get you off track
You can develop your own 'How might we?' statement using the free statement builder template provided below.
How Might We? Statement Builder
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Ain't no party like a Brainstorm Party
Coming up with new and interesting marketing ideas is one of the biggest hurdles you'll face as a growing marketer- especially if you're a team of one.
Join the Idiello strategists and fellow marketers for monthly brainstorming sessions. Come away inspired, energised and with your next big marketing idea.
Free Brainstorm Parties held by expert strategists each month.
60-minute virtual power sessions
Unpack recent campaigns and tactics
Participate in rapid fire brainstorming exercises
Free events - limited spaces
Add your name to our monthly invite list.