Media Hub

A round-up of Idiello's latest thought leadership articles as featured in leading media publications.


February 2021


Small business the collateral damage in Facebook's decision to ban news content

This move is Facebook proving once and for all how childish they are. And it’s not only media outlets paying the price, but also plenty of brands and small businesses.

Read opinion editorial in Mumbrella
March 2021

Better Marketing

The Best Marketing Campaigns of Covid-19

Limitation drove innovation during the coronavirus pandemic. There were so many clever and creative campaigns, so here I’ve pulled together my list of the best of the best. 

Read in Better Marketing
January 2021

Better Marketing

Marketing Lessons I learned from binge-watching 'Bridgerton'

I know what you’re thinking, and yes, I did write an article about my latest Netflix binge so I could convince myself that watching was “research”. But I have scratched below the surface of my target audience, and it turns out, they like their tips with a healthy dose of pop culture references. A spoonful of sugar makes the medicine go down, right?

Read in Better Marketing
October 2020


I'm a real life Emily in Paris. Here's what the show gets right and wrong.

After graduating from uni, Mia Fileman worked in brand management for Vegemite. Still, when an opportunity came to move to Paris, she dropped everything and booked a one-way ticket to France.

Read on MamaMia
September 2020

Social Media Examiner

How to Use Facebook Groups to Keep Customers: 5 Ways

Published in the world’s largest social media marketing resource, Social Media Examiner. Discover from Mia how to strategically use a Facebook group to nurture customer relationships.

Read the article in the Social Media Examiner
September, 2020

Better Marketing

How Hello Fresh Nails the Customer Experience

Marketing Strategist Mia Fileman discusses how Hello Fresh nail the customer experience, except for one crucial factor that ruined her relationship with them. As featured in leading marketing publication, Better Marketing.  

Read in Better Marketing
August 2020

Better Marketing

3 Grassroots Marketing Tactics Inspired by Michelangelo

Alanah discusses how entrepreneurs can channel their inherent 'Renaissance' traits to launch powerful grassroots marketing campaigns. As featured in leading marketing publication, Better Marketing.  

Read in Better Marketing
August 2020

Entrepreneur's Handbook

How to Effectively Market Yourself When You Hate Marketing Yourself

Does the idea of promoting yourself fill you with dread? Alanah discusses overcoming mindset blockers and effective (and ethical) marketing techniques to grow your brand. As featured in the leading business publication, Entrepreneur's Handbook. 

Read in Entrepreneur's Handbook
August 2020

Smart Company

Why brands need to stop culture jacking and just get back to good marketing

Featured as a top article in revered business publication Smart Company, Mia Fileman, Brand Director here at Idiello, discusses the perils of culture-jacking and how to avoid making the same mistake as Pepsi, Domino's or Business Chicks.

Read article in Smart Company
August 2020


A spoonful of music helps the marketing go down

Does your marketing hit the right notes? Mia discusses how music can give your marketing the lasting impact it may be missing. Published in Illumination. 

Read article in Illumination
August 2020

The Entrepreneur's Handbook

The Meteoric Rise of User-Generated Content

Published in Entrepreneur's Handbook; a leading Medium publication with 154K followers. Mia explains why you should turn to your customers for powerful marketing content.

Read article in the Entrepreneur's Handbook

Marketing tips and tricks

As featured in Better Marketing

11 Most Common Marketing Myths in 2020

by Mia Fileman

Read article
As featured in Better Marketing

The 8 Traits of Sticky Brand Rituals

by Mia Fileman

Read article
As featured in CoFounders Town 'Top 20'

Marketing During a Global Pandemic

by Alanah Purtell

Read article

Thought leadership

August, 2020

The Entrepreneur's Handbook

How to recession-proof your services by using eCommerce

Published in Entrepreneur's Handbook; a leading Medium publication with 154K followers. Co-authored by Mia and Lana.  

When transitioning from physical to digital there are only so many elements from the initial model you can take with you. Focus on the areas that drive profitability, growth, and enjoyment... Read more. 

Read article in the Entrepreneur's Handbook
July, 2020

Digital Drum

Attack of the Clones

Mia Fileman unpacks and unleashes on the latest pyramid scheme polluting social media. Published in the Digital Drum, an award winning UK digital marketing blog.  

Read in Digital Drum
July, 2020 

The Marketing Lab

The 4 reasons small brands are failing by not running marketing campaigns

How small brands can do better when it comes to DIY marketing. Published in Idiello's newly launched Medium publication, The Marketing Lab by Idiello. A hub for DIY marketing advice, case studies and expert insights.

Read in The Marketing Lab
December, 2019

Marketing Magazine

Brand-side marketers are suffering a creative drought – here, have a sip

Idiello’s Australian Director, Mia Fileman penned an opinion-editorial on creative strategy that was published by leading national publication, Marketing and featured in their e-news.

Read in Marketing Magazine

Podcast features

Stop, Collaborate and Listen

Mia and Alanah joined expert collaboration marketer Jess Ruhfus to share tips on creative idea development and 3 collab campaign ideas for your own brand love story.

Listen now

Gday Design Life, Two Red Chairs Podcast 

After being publicly humiliated by a Facebook page admin for bringing up a double standard, Idiello Co-founder Mia Fileman chatted to Gday Frank on the Two Red Chairs podcast about Facebook pages versus Facebook groups.

Listen Now

The Blissful Life

Mia Fileman discusses all things marketing, social media, small business and how to navigate your business approach during COVID-19.

Listen now


August, 2020


Top Writer in Social Media

We are excited to announce that Idiello Co-Founder, Mia Fileman has been awarded the status of top writer in Social Media on Medium. Take a look at some of her articles by following the links below.


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