Media Hub
A round-up of Idiello's latest thought leadership articles as featured in leading media publications.
Latest
February 2021
Mumbrella
Small business the collateral damage in Facebook's decision to ban news content
This move is Facebook proving once and for all how childish they are. And it’s not only media outlets paying the price, but also plenty of brands and small businesses.
Read opinion editorial in Mumbrella
January 2021
Better Marketing
Marketing Lessons I learned from binge-watching 'Bridgerton'
I know what you’re thinking, and yes, I did write an article about my latest Netflix binge so I could convince myself that watching was “research”. But I have scratched below the surface of my target audience, and it turns out, they like their tips with a healthy dose of pop culture references. A spoonful of sugar makes the medicine go down, right?
Read in Better Marketing
October 2020
MamaMia
I'm a real life Emily in Paris. Here's what the show gets right and wrong.
After graduating from uni, Mia Fileman worked in brand management for Vegemite. Still, when an opportunity came to move to Paris, she dropped everything and booked a one-way ticket to France.
Read on MamaMia
September 2020
Social Media Examiner
How to Use Facebook Groups to Keep Customers: 5 Ways
Published in the world’s largest social media marketing resource, Social Media Examiner. Discover from Mia how to strategically use a Facebook group to nurture customer relationships.
Read the article in the Social Media Examiner
September, 2020
Better Marketing
How Hello Fresh Nails the Customer Experience
Mia Fileman, Brand Director here at Idiello, discusses how Hello Fresh nail the customer experience, except for one crucial factor that ruined her relationship with them. As featured in leading marketing publication, Better Marketing.
Read in Better Marketing
August 2020
Better Marketing
3 Grassroots Marketing Tactics Inspired by Michelangelo
Alanah discusses how entrepreneurs can channel their inherent 'Renaissance' traits to launch powerful grassroots marketing campaigns. As featured in leading marketing publication, Better Marketing.
Read in Better Marketing
August 2020
Entrepreneur's Handbook
How to Effectively Market Yourself When You Hate Marketing Yourself
Does the idea of promoting yourself fill you with dread? Idiello Co-Founder Alanah discusses overcoming mindset blockers and effective (and ethical) marketing techniques to grow your brand. As featured in leading business publication, Entrepreneur's Handbook.
Read in Entrepreneur's Handbook
August 2020
Smart Company
Why brands need to stop culture jacking and just get back to good marketing
Featured as a top article in revered business publication Smart Company, Mia Fileman, Brand Director here at Idiello, discusses the perils of culture-jacking and how to avoid making the same mistake as Pepsi, Domino's or Business Chicks.
Read article in Smart Company
August 2020
Illumination
A spoonful of music helps the marketing go down
Does your marketing hit the right notes? Mia discusses how music can give your marketing the lasting impact it may be missing. Published in Illumination.
Read article in Illumination
August 2020
The Entrepreneur's Handbook
The Meteoric Rise of User-Generated Content
Published in Entrepreneur's Handbook; a leading Medium publication with 154K followers. Mia explains why you should turn to your customers for powerful marketing content.
Read article in the Entrepreneur's HandbookMarketing tips and tricks
As featured in CoFounders Town 'Top 20'
Marketing During a Global Pandemic
by Alanah Purtell
Thought leadership
August, 2020
The Entrepreneur's Handbook
How to recession-proof your services by using eCommerce
Published in Entrepreneur's Handbook; a leading Medium publication with 154K followers. Co-authored by Mia and Lana.
When transitioning from physical to digital there are only so many elements from the initial model you can take with you. Focus on the areas that drive profitability, growth, and enjoyment... Read more.
Read article in the Entrepreneur's Handbook
July, 2020
Digital Drum
Attack of the Clones
Mia Fileman unpacks and unleashes on the latest pyramid scheme polluting social media. Published in the Digital Drum, an award winning UK digital marketing blog.
Read in Digital Drum
July, 2020
The Marketing Lab
The 4 reasons small brands are failing by not running marketing campaigns
How small brands can do better when it comes to DIY marketing. Published in Idiello's newly launched Medium publication, The Marketing Lab by Idiello. A hub for DIY marketing advice, case studies and expert insights.
Read in The Marketing Lab
December, 2019
Marketing Magazine
Brand-side marketers are suffering a creative drought – here, have a sip
Idiello’s Australian Director, Mia Fileman penned an opinion-editorial on creative strategy that was published by leading national publication, Marketing and featured in their e-news.
Read in Marketing MagazinePodcast features
Mumstyle Business
Idiello co-founder Alanah Purtell speaks to Annelise Worn from Mumstyle Business on all things Idiello, entrepeneurship, start up marketing and becoming a mother.
Gday Design Life, Two Red Chairs Podcast
After being publicly humiliated by a Facebook page admin for bringing up a double standard, Idiello Co-founder Mia Fileman chatted to Gday Frank on the Two Red Chairs podcast about Facebook pages versus Facebook groups.
The Blissful Life
Mia Fileman discusses all things marketing, social media, small business and how to navigate your business approach during COVID-19.
Stop, Collaborate and Listen
Mia and Alanah joined expert collaboration marketer Jess Ruhfus to share tips on creative idea development and 3 collab campaign ideas for your own brand love story.
Announcements
August, 2020
Medium
Top Writer in Social Media
We are excited to announce that Idiello Co-Founder, Mia Fileman has been awarded the status of top writer in Social Media on Medium. Take a look at some of her articles by following the links below.
