The idea and why you'll love it, in a nutshell. What objectives it meets and who it's best suited to.
The Know How
A how-to guide for executing the idea and tailoring to your needs. The insider tricks of the trade and watch-outs.
Resources, tools and tutorials to get you on your way such as videos, downloadables, checklists and articles.
Graphics and samples that help you visualise the idea and take it from creative concept to campaign tactic.