How to create a tried and tested referral marketing program


This online Tactical Masterclass will teach you how to generate quality, profitable leads by leveraging your existing customers and advocates. Learn to grow your business by tapping into the power of recommendations. 

Enrol now for October 19


Referral Marketing
6-weeks online
Starts October 19

92% of people trust recommendations


Your existing customers and brand advocates present the biggest opportunity for generating high value leads and referrals.

Referred customers have higher profit margins, are more loyal, and come at a fraction of the cost of paid advertising. Rather than waiting for referrals to happen spontaneously, this Tactical Masterclass will teach you how to create your own referral marketing program so you can start benefiting from the power of recommendations.

Over 6 weeks, an expert marketing strategist will teach you the fundamentals of creating a tried and tested referral program; harnessing client relationships, developing powerful motivators and learning the tactical skills required to manage it yourself.

Topics covered: referral marketing, database marketing, relationship marketing.

Perfect for: service-based businesses, B2B and B2C, professional marketers.

Masterclass outline

Here's what you will cover during the 6 week masterclass

Masterclass Strategist


Mia is a career marketer with 20 years experience both in global Brand Management roles for L’Oreal, Kraft and BIC, and as a Director in creative agencies. Mia ran her own strategic marketing agency for 7 years, devising and implementing several referral marketing programs on behalf of her clients.

Mia will be guiding you through every step of this Tactical Masterclass. Enjoy weekly virtual classroom sessions and tailored 1-on-1 support.

Meet Our Guest Strategist


Business growth strategist, sales coach and speaker.

Bay helps service based business owners attract new clients fast track their revenue results by implementing personalised sales strategies for growth.

For Bay, being a coach is about far more than formulas and strategies to take your business to the next level. She celebrates your wins with you, while continuously pushing you forward.

Just like she will be doing as a guest strategist in the Tactical Masterclass for Referral Marketing.

Interactive Learning

Develop marketing knowledge and tactical skills through virtual classroom sessions led by your strategist, supported by a suite of tailored resources.

Social learning
Everything is better when shared. Participate in live, weekly classroom sessions alongside a handful of other students. Solve challenges together with peer discussions led by your strategist and make valuable new business connections.

Class materials
Each week, your strategist will add to your workbook with session specific materials. Yours for life, the workbooks will be full of step-by-step guides, insights and activities, along with a variety of interactive resources for planning, development and design. From video tutorials and spreadsheets, through to editable worksheets and design templates.


Secure your spot today

This Tactical Masterclass will commence October 19. Limited spaces available.

Pay weekly

$179 AUD

Total cost $1074 AUD

Pay for your Masterclass over 6 x weekly instalments of $179 AUD

Pay weekly

Pay now and save

$966 AUD

Save 10%

Pay for your Masterclass upfront and save 10% (total saving of $108 AUD)

Pay now and save


Explore more classes

We have plenty more where that came from. Idiello’s Tactical Masterclass suite covers a wide range of marketing areas, including content marketing, referral programs, grassroots tactics, social media, major campaigns, experiential marketing and many more.

How it works

For brands
For professionals
Tactical Masterclass

Helpful links

Media Hub
Our Story

Free resources



Ambassador program