How to create effective content campaigns to avoid social media burnout 


This online Masterclass will teach you how to create content your audience will love and that actually works towards your business goals. Over six weeks, you will learn the fundamentals of purpose-driven social media strategies and receive tactical training on a variety of tried and tested manoeuvres.


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Content marketing
6-weeks online

Waitlisted until 2021

Content based on actual goals.


Social media is great. But boy do we see a lot of brands using it in the wrong way.

Brands are showing up to their socials day after day with content that simply won’t achieve any real traction. It’s posting for the sake of posting. It’s content that doesn't lead anywhere.

So, do yourself a favour and stop planning posts based on a need for posts to “feed the beast”, and start building effective content based on actual goals. Remember those? They’re the ones that will actually help you grow your business. Things like driving traffic to your website, or cultivating some social proof and credibility.

Over 6 weeks, an expert marketing strategist will teach you the practical skills required to create content for your social media that not only performs better, but is far more sustainable.

Topics covered: content marketing, social media marketing.

Perfect for: small business owners, personal brands, in-house marketers.

Masterclass outline

Here's what you will cover during the 6 week masterclass

Masterclass Strategist


Alanah is an accomplished marketing professional. Her 10-year career has spanned a diverse set of industries including tourism and hospitality, health and fitness, professional services, e-commerce, education, and retail. Alanah’s extensive study of behavioural psychology and innate understanding of the social media landscape has equipped her with an instinct for effective content strategies. Throughout this Masterclass, Alanah will be sharing how you can implement some of her most successful techniques for your own business.

Alanah will be guiding you through every step of this Tactical Masterclass. Enjoy weekly virtual classroom sessions and tailored 1-on-1 support.

Interactive Learning

Develop marketing knowledge and tactical skills through virtual classroom sessions led by your strategist, supported by a suite of tailored resources.

Social learning
Everything is better when shared. Participate in live, weekly classroom sessions alongside a handful of other students. Solve challenges together with peer discussions led by your strategist and make valuable new business connections.

Class materials
Each week, your strategist will add to your workbook with session specific materials. Yours for life, the workbooks will be full of step-by-step guides, insights and activities, along with a variety of interactive resources for planning, development and design. From video tutorials and spreadsheets, through to editable worksheets and design templates.


Secure your spot today

This Tactical Masterclass is booked out for the rest of 2020. Join our waitlist for first dibs on a space in 2021.

Pay weekly

$163 AUD

Total cost $978 AUD

Pay for your Masterclass over 6 x weekly instalments of $163 AUD

Pay now and save

$880 AUD

Save 10%

Pay for your Masterclass upfront and save 10% (total saving of $98 AUD)

Join the waitlist

Drop your details below for first dibs on this Masterclass when it reopens in 2021.

We respect your privacy.


Explore more classes

We have plenty more where that came from. Idiello’s Tactical Masterclass suite covers a wide range of marketing areas, including content marketing, referral programs, grassroots tactics, social media, major campaigns, experiential marketing and many more.

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